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Archive for the ‘News and Society’ Category

Brand power could be defined in numerous ways, but ultimately each definition will mean very little if it does not translate into sales growth for the product. Both Dos Equis beer and Old Spice beer have great sales with their online advertising, but only one of the two companies is consistently doing well. While Old [...]

Billy the Kid was shot dead by lawman Pat Garrett, who put an end to the outlaw’s murderous career on July 14, 1881. Nearly 130 years later, governor Bill Richardson of New Mexico has supposedly considered granting a pardon that was promised to Billy the Kid by New Mexico’s governor before he was gunned down [...]

Anthony Weiner made headlines July 29th when the Democratic Congressman from New York abandoned composure in a speech on the house floor. When Republicans blocked passage of the 9/11 Health and Compensation Act, he lost his cool. The Democratic plan calls for billions in medical aid for 9/11 rescue workers and New Yorkers ill from [...]

Assembly Bill 32 (AB 32, 2006) calls for a reduction in greenhouse gas emissions in California to 1990 levels by 2020. All we have to do to fix the problem is to determine emissions goals for cars and light-duty trucks and give the automaker their marching orders, right? Well, no. There’s a smarter way to [...]

The Menin Gate in an impressive memorial to the men who died during World War I in the Belgium town of Ypres (Iepers). For the duration of the war, the Ypres Salient was the location of dreadful fighting and was nicknamed “Wipers” by the British soldiers who fought there. In excess of 250,000 soldiers from [...]

According to the New York Police department, if the Times Square bomb hadn’t failed to go off in New York on Saturday night, it likely would have killed many people. The owner of the SUV that was packed with explosives was tracked down although law enforcement has been looking for a person of interest that [...]