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Backlinks For Increasing Your Page Rank

Building an awesome website is a small part of having an Internet presence.  If no-one can get to your site when searching then you might as well not spend any time making your site.

One of the most important things that you can do to have an effective web site is have other web sites link to it.  Normally, there are 2 types of backlinks, one-way and reciprocal.  Both are simple and effective strategies to building traffic but one is much more powerful than the other – one-way links.

Reciprocal links are when you link to a web site and that site also links back to you.  This was the most popular type of linking a couple years ago and is still widely used.  Some site owners get great traffic by using in a link exchange service or system created just for reciprocal links.  A link exchange is a group of people that exchange links with one another.

The other type of linking is called one-way linking.  This is when one site links to your web site; however you do not place a link back.  In some cases you may agree to exchange links to different sites which is referred to as an n-way link exchange.  Google definitely favors this type of linking over reciprocal linking.  But, it is very difficult to get a one-way backlink.  There are three major strategies for receiving one-way links: submit your web site to directories, give away something significant that includes your link, pay for a link on someone else’s high ranking website.

1. Generating backlinks by submitting your site to directories is normally free unless you choose to pay for upgrades.  Directories are special websites that list other sites that visitors may be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas.  There are software packages that can help with the dull procedure of filling in directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will let you create and manage multiple projects with multiple websites per project and then help you submit to over 400 free directories.  The backlinks from these web sites will be important for SEO reasons more than actual traffic.

2. Another solution is to give away something valuable that contains your link.  Articles are very common because so many website owners need site content.  They are inexpensive to write and are effective at building one-way links to your website.

3. Stay away from buying links on web sites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high ranked site and it still might not count in the search engine algorithm.  Google has frequently said that purchasing direct links will not be of value for SEO.  But, you might still use this technique to drive visitors from a high traffic site to your web site.

The real truth is that if you are trying to build  long term income, it is going to take some time before your site becomes profitable.  A long term strategy for a web site might take six months or even a year for it to start generating income.  It is also important to start building back links right away.  Choose your links cautiously.  Verify that you are not getting links from low level web sites, scraper web sites or backlinks from bad neighborhoods.

Keep in mind, in today’s competitive Internet environment, if you would like a successful website then you will have to do at least as much or more SEO than the web sites on the first page of search engine results.

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